Water Filtration Perth (ABN 28 447 738 099)
1. Introduction
Water Filtration Perth (“we”, “us”, or “our”) is committed to protecting your privacy and the security
of your personal information. This Privacy Policy explains how we collect, use, disclose and store your
personal information in accordance with the Privacy Act 1988 (Cth).
By accessing our website, submitting information via our booking forms, or using our services, you
agree to the terms of this Privacy Policy.
2. Information We Collect
We collect personal information that is necessary for us to deliver our services. This may include:
• Name, address, email, phone number
• Details about your home water setup or existing filtration systems
• Water quality test results or site assessment data
• Information provided via our online booking and contact forms
• Payment-related details (via integrated third-party services)
We may also collect information indirectly through third-party platforms you interact with, such as
ServiceM8, Xero, or any digital advertising or analytics platforms we may implement (e.g. Google
Analytics, Facebook Pixel).
3. How We Use Your Information
We use your information for the following purposes:
• To schedule and coordinate filtration installations
• To generate water quality assessments and system recommendations
• To issue invoices, process payments, or arrange financing (via partners such as Brighte
Finance)
• To communicate service updates, appointment reminders, and follow-ups
• To improve our services, customer experience, and website functionality
• For future promotional offers, product updates, and marketing (with opt-out options
provided)
Providing information is voluntary, however if you choose not to share certain details, we may be
unable to offer you our services.
4. Sharing Your Information
We may disclose your information to:
• Licensed subcontracted plumbers or trades performing installations
• Service providers such as ServiceM8, Xero, and Brighte Finance
• Payment processing or finance platforms used to facilitate transactions
• IT support, professional advisers, and marketing agencies acting on our behalf
• Government authorities or legal bodies where required by law
We do not sell or rent your personal data. Any third parties receiving your information are required
to protect it in accordance with privacy law and our standards.
5. Website and Cookies
Our website may use cookies and tracking technologies to improve performance, monitor traffic, and
deliver personalised content. Cookies are small data files stored in your browser that help us
understand how you use our site.
You may disable cookies in your browser settings; however, doing so may limit some website
functionality. As our website is hosted on WordPress, standard tracking features such as session
cookies and analytics integrations may apply.
6. Marketing and Analytics
We may use tools such as Google Analytics and Facebook Pixel in the future to analyse how visitors
use our website and deliver tailored advertisements. These tools collect aggregated, non-identifying
data.
You may receive service-related communication (e.g. confirmations, reminders), and in the future,
we may send promotional emails or SMS. Every marketing message will include an option to
unsubscribe.
7. Data Storage and Security
Your data is stored via cloud-based services, including ServiceM8 and Xero. While we do not host
data locally, we rely on these platforms’ built-in encryption, access controls, and data protection
measures to secure your information.
Although we take reasonable steps to protect your data, no online transmission or storage system is
entirely secure. You should exercise caution when sending information via email or forms.
8. Accessing or Updating Your Information
You have the right to request access to personal information we hold about you. To do so, contact us
via the details below. We will provide access within 30 days, unless legally restricted.
If your information is incorrect or outdated, you may request an update. If we decline a correction,
we will note your request on your record.
9. Data Retention and Destruction
We retain personal information only as long as necessary to fulfil the purpose for which it was collected or to comply with legal, tax, or audit requirements. When no longer required, we will
securely delete or de-identify the data where practical.
Some data may remain archived in backups and audit logs, where permanent deletion is not feasible.
10. Changes to This Privacy Policy
We may update this Privacy Policy at any time. The latest version will always be available on our
website. Your continued use of our website or services constitutes your acceptance of any changes.
11. Contact Us
For any questions about this Privacy Policy or to make a privacy-related request, please contact:
Sam Licastro
Water Filtration Perth
Email: sam@waterfiltrationperth.com.au
Phone: 0420 482 533
